AI
Cutting research costs by 99% looks like arbitrage—until you realize the savings come from synthetic certainty, not human uncertainty. And it’s the uncertainty that decides whether products succeed or disappear.
AI
AEO isn’t a new playbook—it’s the same game with the scoreboard harder to read. Zero-click was already the majority behavior before ChatGPT; AI just made the blindness undeniable. The crisis isn’t traffic. It’s visibility.
Marketing
Attribution doesn't measure marketing effectiveness. It measures proximity to conversion—and the entire industry has agreed to pretend that's the same thing. Now, AI is optimizing against this pretense at machine speed.
AI
The moment you stop writing code is the moment you start designing outcomes. Most engineers experience this as a loss. It's actually preparation for a future that just arrived.